Indian Consumer Purchasing Behavior towards Branded Processed Food

Consumer Behavior Theories – Purchasing Organic Food

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Consumer internet purchasing behavior in Chile

a r t i c l e i n f o Despite the potential for e-commerce growth in Latin America, studies investigating factors that influence consumers' Internet purchasing behavior are very limited. This research addresses this limitation with a consumer centric study in Chile using the Theory of Reasoned Action. The study examines Chilean consumers' beliefs, perceptions of risk, and subjective norms about...

Consumer Behavior of Purchase of Processed Cereal Food Products in Punjab

Food consumption pattern in India is rapidly changing from unprocessed unbranded low quality food products to processed, packaged unbranded products. The main objective of this paper is to find the factors that lead to purchase of processed food.Research was carried out in three cities of Punjab. A sample of 300 respondents wastaken for research according to chosen methodological research appro...

Teenager’s Preferences and Choice Behavior towards Branded Or Unbranded Products

The focus of this research istowardexamining the teenager’s preferences and choice behavior; furthermore assess the preferences of the teens towards branded and unbranded products and their awareness regarding branded/Unbrandedproducts. Information was collected from 320 different school students in Pakistan related to the mature group 13-19 years old. The main purpose of the research was conce...

Nonlinear Adjustment Towards Purchasing Power Parity